From American Medical News: Like others in the nonprofit world, hospitals are cashing in on a relatively new way to raise charitable donations by using online auctions as fund-raising events.
Though items have been auctioned over the Internet for years, experts say a surge in the popularity of online auction houses, such as eBay, and growing computer savvy among the general public has helped fuel hospitals’ increased use of the technology. Observers say hospitals also are being forced to be more creative in finding new sources of donations.
